lyynx helps sales teams close deals faster while giving customer advocates full control over how and when they engage.
No obligation. Real deals only. Designed to protect customer relationships.
These reference headaches happen every day. They don't have to.
"Quick, I need a healthcare reference by Friday!" Then begins the frantic channel pings and awkward asks to find someone available.
Your best customers get asked 10+ times per quarter. Eventually they stop responding, or worse, start saying no.
Which references actually close deals? Who's being overused? You're guessing because the data lives in scattered inboxes.
Prospects wait days for a reference call that could close the deal. Momentum dies while you coordinate schedules.
Customer advocates deserve the same respect you give your prospects.
lyynx is built on a simple belief: the best reference programs are the ones where customers want to participate. That means giving them control over their availability, matching them thoughtfully with prospects, and never treating them like assets to be extracted.
When advocates feel respected, they say yes more often. When prospects connect with the right reference, deals close faster. Everyone wins.
References set their own boundaries, availability, and contact preferences.
Connect prospects with the right reference, not just any available one.
Monitor utilization and protect your best advocates from being over-asked.
Find the perfect reference in seconds, not days. Sales, Marketing, and Customer Success finally aligned around your customer stories.
Respect their time and they'll keep saying yes. They control how they're contacted, when they're available, and which prospects they speak with.
Get the peer validation they need without the runaround. Browse relevant references, read real stories, and connect directly.
Transform your reference program without disrupting your existing workflow.
Import existing references or invite customers directly. Rich profiles capture industry, use case, and willingness to participate.
References control their availability, contact preferences, and which types of prospects they want to speak with.
AI-powered matching finds the right reference for each prospect based on industry, use case, and availability, not just who answered last.
Prospects connect directly, schedule calls, and get the validation they need. You focus on selling while lyynx handles the coordination.
Companies with structured reference programs see measurable results.
Centralized, searchable database with rich customer profiles.
References control visibility: public, private, or approval-required.
Find the perfect reference for any prospect automatically.
Monitor utilization and protect advocates from over-asking.
Prospects book directly with integrated scheduling.
Prospects and references communicate through the platform.
Showcase video stories directly on reference profiles.
Custom subdomain and themed portal for your prospects.
Track engagement, conversions, and reference effectiveness.
Thank advocates with gift cards for participating.
Embed testimonials and stories on your website.
Connect lyynx to your existing tools and workflows.
Try lyynx with real deals, real customers, and real control, without risk. See how it transforms your reference program before you commit.
No credit card required. Limited to 50 founding companies.
Tips, strategies, and best practices for building a world-class reference program.
One B2B infrastructure vendor's spreadsheet-based reference process was burning out advocates and costing deals. Here's how they rebuilt it into a structured, scalable program.
Most reference request emails fail not because customers won't help, but because the email makes it too hard to say yes. Here's how to fix that.
Advocate burnout quietly kills reference programs. Here is how sales reps can request customer references more thoughtfully and keep their best advocates engaged.
Customer reference programs consistently accelerate late-stage deals and improve win rates, yet most B2B marketing budgets treat them as an afterthought. That needs to change.
Reference calls and written testimonials both build buyer trust, but they work best at different stages. Here's how to choose the right format for every deal.
Routing customer reference introduction requests sounds simple, but it's one of the most friction-filled handoffs in B2B sales. Here's how to get it right.
Buyers arrive informed and skeptical. Social proof is no longer a closing tool. It is the force shaping B2B deals from the very first touchpoint.
Meridian Analytics doubled their reference utilization rate in 90 days without adding new customers. Here is exactly how they fixed the process behind their broken program.
Building a customer reference program doesn't have to be overwhelming. This step-by-step guide shows B2B teams how to go from ad-hoc favor-asking to a scalable, structured program.
The single biggest reason B2B teams don't have enough customer references isn't unhappy customers. It's asking at the wrong time. Here's how to fix that.
Transform your reference program from a scramble into a competitive advantage. Join the pilot and see the difference thoughtful reference management makes.