Customer Reference Management Platform

Your best customers aren't sales assets.

lyynx helps sales teams close deals faster while giving customer advocates full control over how and when they engage.

Join the 90-Day Pilot See how lyynx works

No obligation. Real deals only. Designed to protect customer relationships.

lyynx reference management dashboard
Sound Familiar?

The Reference Scramble Is Costing You Deals

These reference headaches happen every day. They don't have to.

The Slack Scramble

"Quick, I need a healthcare reference by Friday!" Then begins the frantic channel pings and awkward asks to find someone available.

Burned-Out Advocates

Your best customers get asked 10+ times per quarter. Eventually they stop responding—or worse, start saying no.

Zero Visibility

Which references actually close deals? Who's being overused? You're guessing because the data lives in scattered inboxes.

Deals Stall Out

Prospects wait days for a reference call that could close the deal. Momentum dies while you coordinate schedules.

Our Philosophy

Customer advocates deserve the same respect you give your prospects.

lyynx is built on a simple belief: the best reference programs are the ones where customers want to participate. That means giving them control over their availability, matching them thoughtfully with prospects, and never treating them like assets to be extracted.

When advocates feel respected, they say yes more often. When prospects connect with the right reference, deals close faster. Everyone wins.

Advocate Control

References set their own boundaries, availability, and contact preferences.

Thoughtful Matching

Connect prospects with the right reference, not just any available one.

Burnout Prevention

Monitor utilization and protect your best advocates from being over-asked.

Built for Everyone

A Better Experience for Your Entire Reference Ecosystem

For GTM Teams

Find the perfect reference in seconds, not days. Sales, Marketing, and Customer Success finally aligned around your customer stories.

  • Self-serve reference access
  • Real-time availability
  • Cross-team visibility

For Your Advocates

Respect their time and they'll keep saying yes. They control how they're contacted, when they're available, and which prospects they speak with.

  • Control their own availability
  • Choose contact preferences
  • Get recognized and rewarded

For Prospects

Get the peer validation they need without the runaround. Browse relevant references, read real stories, and connect directly.

  • Browse references instantly
  • Filter by their criteria
  • Connect without gatekeepers
How It Works

From Chaos to Confidence in Four Steps

Transform your reference program without disrupting your existing workflow.

1
Build Your Library

Import existing references or invite customers directly. Rich profiles capture industry, use case, and willingness to participate.

2
Advocates Set Boundaries

References control their availability, contact preferences, and which types of prospects they want to speak with.

3
Match Thoughtfully

AI-powered matching finds the right reference for each prospect based on industry, use case, and availability—not just who answered last.

4
Close Deals Faster

Prospects connect directly, schedule calls, and get the validation they need. You focus on selling while lyynx handles the coordination.

Results That Matter

Companies with structured reference programs see measurable results.

67%
Faster Deal Cycles
3x
More Reference Calls
85%
Advocate Satisfaction
0
Spreadsheets Needed
Platform Capabilities

Everything You Need to Run a World-Class Reference Program

Reference Library

Centralized, searchable database with rich customer profiles.

Privacy Controls

References control visibility—public, private, or approval-required.

AI-Powered Matching

Find the perfect reference for any prospect automatically.

Burnout Prevention

Monitor utilization and protect advocates from over-asking.

Meeting Scheduling

Prospects book directly with integrated scheduling.

Built-in Messaging

Prospects and references communicate through the platform.

Video Testimonials

Showcase video stories directly on reference profiles.

Branded Portal

Custom subdomain and themed portal for your prospects.

Analytics Dashboard

Track engagement, conversions, and reference effectiveness.

Rewards Program

Thank advocates with gift cards for participating.

Website Widgets

Embed testimonials and stories on your website.

Webhooks & API

Connect lyynx to your existing tools and workflows.

Limited Availability

Join the 90-Day Early Access Pilot

Try lyynx with real deals, real customers, and real control—without risk. See how it transforms your reference program before you commit.

90 days free
50% off locked in forever
Founding member access
Shape the product roadmap
Apply for the Pilot

No credit card required. Limited to 50 founding companies.

From the Blog

Latest Insights on Customer Reference Management

Tips, strategies, and best practices for building a world-class reference program.

View All Posts

Your References Are an Asset.
Start Treating Them Like One.

Transform your reference program from a scramble into a competitive advantage. Join the pilot and see the difference thoughtful reference management makes.

Join the 90-Day Pilot See How lyynx Works

Talk to us about pricing