lyynx was born from frustration with a pattern every B2B team knows: a deal was heating up, the prospect asked for references, and suddenly everything ground to a halt.
The frantic Slack messages began. "Does anyone know a customer in healthcare we can connect with?" The spreadsheets were consulted, outdated as always. The same handful of advocates were contacted again and again until they stopped responding. Meanwhile, the prospect waited, momentum died, and deals slipped away.
Companies are sitting on a goldmine of customer advocates, with no good way to organize them, protect them, or put them to work.
We knew there had to be a better way. A way to give sales teams instant access to the right references. A way to protect advocates from burnout while making it easy for them to participate. A way to let prospects connect directly with customers who'd been in their shoes.
So we built lyynx: a platform designed from the ground up to solve the reference management problem for vendors, advocates, and prospects alike.