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#b2b-marketing

A B2B professional reviewing customer reference consent documentation on a tablet in a modern office setting, representing privacy compliance in marketing.

How Privacy Regulation Is Changing the Way Vendors Talk About Their Customers

Privacy regulation has quietly become one of the most disruptive forces in customer reference management. Here is what B2B teams need to know and do now.

Jul 28, 2026 7 min read

Reference Management

From Spreadsheets to a Structured Reference Program: One B2B Vendor's Story

One B2B infrastructure vendor's spreadsheet-based reference process was burning out advocates and costing deals. Here's how they rebuilt it into a structured, scalable program.

Jun 28, 2026 7 min read

B2B team members collaborating at a conference table to build a structured customer reference program from scratch.

Customer Advocacy

How to Build a Customer Reference Program From Scratch: A Step-by-Step Guide

Building a customer reference program doesn't have to be overwhelming. This step-by-step guide shows B2B teams how to go from ad-hoc favor-asking to a scalable, structured program.

Jun 9, 2026 7 min read